Our approach
The Interaction Lab specialises in turning insights into innovations. We advocate a Human Centred Design approach where end users are at the heart of any design project. HCD is an iterative process that begins with an exploration into users’ needs through research, the research outcomes define the form of the subsequent system, this is then realised in designs which are then evaluated with users and iteratively refined until finally launched.
Whilst the HCD process is an ideal method for the design of products and services we also recognise that it is not appropriate in all situations. So we can also support clients in identifying the appropriate techniques to help them in achieving their goals. Rather than treating our expertise as a commodity we would ideally work with businesses to understand the issues they are facing and identify a practical solution, recommending services that best suit a particular need.
Services
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Research
UX Design is nothing without users. Conduct user research to understand your users’ biggest problems and grasp opportunities for design.
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Design
Whether it’s building personas, prototypes, or wireframes – discover how we can help you better document and visualise user insights.
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Evaluation
Let users tell you their story. Use our user-testing facilities to explore how users interact with your product in real time.
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Accessibility
How accessible is your website to your users? Specifically people with visual, cognitive or physical impairments? We have the facilities and expertise to understand how well your product meets web content accessibility guidelines (WCAG 2.0).
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Training
The digital landscape is changing, and UX isn’t just for designers anymore. Learn how to integrate UX into your project management and development teams. We can give you the skills and tools you need to produce better user experiences.
